December 20, 2016
Health Partners Plans Wins Gold in International Competition for Marketing and Communications Excellence
Winner of the Coveted 2016 MarCom Awards in Corporate Social Responsibility and Branding Categories
Philadelphia, PA — Health Partners Plans (HPP), nationally known for its innovations in managed care, received international recognition for its creative marketing and novel approach to providing nutrition assistance to members with two gold awards in the 2016 MarCom Awards competition.
The MarCom Awards recognizes outstanding marketing, communication and creative professionals and organizations. With more than 6,500 entries submitted this year, it’s one of the oldest, largest and most prestigious competitions in the world.
HPP knocks out the competition by snagging two gold awards: one in multimedia branding and the other in corporate social responsibility. HPP celebrated the diverse makeup of its membership with the unique and inclusive “Your Family. Our Focus” campaign, earning the multimedia branding award. In addition, by recognizing members’ need for food access and resources in their community, HPP conceptualized a captivating Food Access Guide, winning the gold award in corporate social responsibility.
“MarCom has a high standard of excellence and tough judging criteria,” says MarCom Director Ed Dalheim. “To be recognized with one of our prestigious awards is a true testament to HPP’s creativity and ingenuity.”
“What drives our marketing campaigns and our continued focus on corporate responsibility are the needs of our members, providers and community partners,” says HPP Vice President of Communications and Marketing Michelle Davidson. “We are thrilled to be recognized for our creativity, talent and commitment to our members, all of which continue to distinguish us from other health care organizations.”
HPP also received two honorable mentions for its revamped KidzStrong member newsletter in the health plan member communications category, and its KidzPartners member retention and referral mailer in the brochure category.
ABOUT HEALTH PARTNERS PLANS
Nationally recognized for its innovations in managed care, Health Partners Plans is among the top fifteen Medicaid plans in the country, one of the highest-rated in Pennsylvania and receives strong ratings for member and provider satisfaction according to the National Committee for Quality Assurance’s (NCQA) Medicaid Health Insurance Plan Ratings 2016–2017. Health Partners Plans is a not-for-profit managed health care organization serving more than 273,000 members in Southeastern Pennsylvania and parts of the Lehigh/Capital region. It provides a broad range of health coverage options through Health Partners Medicare, Health Partners (Medicaid) and KidzPartners (Children’s Health Insurance Program) plans. Founded more than 30 years ago, Health Partners Plans is one of the few hospital-owned health plans in the country. Learn more about how Health Partners Plans is doing it right at HealthPartnersPlans.com, twitter.com/HPPlans and facebook.com/healthpartnersplans.
Monet T. Irving
Manager, Corporate Communications