June 14, 2016
Health Partners Plans Receives Prestigious Award for Creative Advertising
HPP Awarded Bronze Creative Award from the Summit International Awards
Philadelphia, PA — Health Partners Plans (HPP), a not-for-profit managed care organization serving more than 263,000 members in Southeastern Pennsylvania, recently received international recognition as the winner of the bronze Creative Award from the Summit International Awards (SIA).
With more than 5,000 entries from across the world, HPP’s Marketing and Communications Department surpassed the competition with its winning submission of a newspaper advertisement for Health Partners Medicare expansion into Philadelphia’s four suburban counties. The ad incorporated commissioned photographs of the landmarks in these counties, evoking a deep sense of connection HPP has to these communities.
“The creative work this year was outstanding,” said Jocelyn Luciano, executive director for the SIA. “Winning a Summit Creative Award is a significant accomplishment. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition.”
“Our innovative way of thinking continues to set Health Partners Plans apart from other health care organizations. I’m extremely proud of our team,” says Health Partners Plans Vice President of Communications and Marketing Michelle Davidson. “Our marketing campaigns are designed to connect with our members, providers, community partners and other key stakeholders in captivating ways to demonstrate how Health Partners Plans is different. This award is a testament that we are doing just that.”
The Summit Creative Award recognizes and celebrates excellence in creativity and effectiveness of advertising and communication content. Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide range of categories from print and broadcast to online advertising and social media.
ABOUT HEALTH PARTNERS PLANS:
Nationally recognized for its innovations in managed care, Health Partners Plans consistently receives high ratings for member and provider satisfaction and is one of the highest rated Medicaid plans in Pennsylvania according to National Committee for Quality Assurance’s (NCQA) Medicaid Health Insurance Plan Ratings 2015-2016. Health Partners Plans is a not-for-profit managed health care organization serving more than 263,000 members in the Greater Philadelphia region. It provides a broad range of health coverage options through Health Partners Medicare, Health Partners (Medicaid) and its KidzPartners (Children's Health Insurance Program) plan. Founded more than 30 years ago, Health Partners Plans is one of the few hospital-owned health plans in the country. Learn more about how Health Partners Plans is “doing it right” at twitter.com/HPPlans and facebook.com/healthpartnersplans.
Monet T. Irving
Manager, Corporate Communications