Senior Vice President of Communications and Marketing
Michelle Davidson has more than 30 years of experience developing and executing communications strategies for leading companies in the health care, pharmaceutical, technology and service industries.
At Health Partners Plans, Ms. Davidson is responsible for the company’s marketing and communications efforts. She is oversees member communications, employee communications, issues management, overall corporate and product positioning and health and wellness programs. She also leads the company’s customer experience effort, which is designed to ensure Health Partners Plans is providing the best possible experience to its customers, across all lines of business. In addition, Ms. Davidson serves as chair of the board of directors for the Health Partners Foundation.
Prior to joining Health Partners Plans, Ms. Davidson led public relations, media relations and issues management for the full-risk Medicaid, duals, behavioral health and pharmaceutical benefits management businesses of AmeriHealth Caritas. During her time there, Ms. Davidson doubled the company’s media coverage, year-over-year, for three consecutive years and supported the launch of new lines of business in Florida, Louisiana, Michigan, Nebraska, Pennsylvania and the District of Columbia, raising the visibility of each business and its leadership with key decision makers in their respective markets. She also led the successful rebranding of the company’s behavioral health business in Pennsylvania.
Before joining AmeriHealth Caritas, Ms. Davidson led Corporate Communications at Blue Cross of Northeastern Pennsylvania and served in a variety of communications roles at ARAMARK, Lucent Technologies and SmithKline Beecham.
Ms. Davidson graduated from the University of Delaware with a Bachelor’s Degree in English.