Vice President of Corporate Communications and Marketing
Michelle Davidson has more than 30 years of experience developing and executing communications strategies for leading companies in the health care, pharmaceutical, technology and service industries.
At Health Partners Plans, Ms. Davidson is responsible for the company’s marketing and communications efforts. She is responsible for member communications, employee communications, issues management, overall corporate and product positioning and member health and wellness programs. She also leads the company’s customer experience effort, which is designed to ensure Health Partners Plans is providing the best possible experience to all of its members, across all lines of business.
Prior to joining Health Partners Plans, Ms. Davidson led public relations, media relations and issues management for the full-risk Medicaid, duals, behavioral health and pharmaceutical benefits management businesses of AmeriHealth Caritas. During her time there, Ms. Davidson doubled the company’s media coverage, year-over-year, for three consecutive years and supported the launch of new lines of business in Florida, Louisiana, Michigan, Nebraska, Pennsylvania and the District of Columbia, raising the visibility of each business and its leadership with key decision makers in their respective markets. She also led the successful rebranding of the company’s behavioral health business in Pennsylvania.
Before joining AmeriHealth Caritas, Ms. Davidson led Corporate Communications at Blue Cross of Northeastern Pennsylvania and served in a variety of communications roles at ARAMARK, Lucent Technologies and SmithKline Beecham.
Ms. Davidson graduated from the University of Delaware with a Bachelor’s Degree in English and is currently pursuing an M.B.A. in Health Care Administration at Wilmington University.