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Executive Staff

Joe Brand

Chief Operating Officer and Senior Vice President of New Business

Joe Brand is the Chief Operating Officer and Senior Vice President of New Business at Health Partners Plans (HPP). In this capacity, Mr. Brand is responsible for the company’s technology vision, strategy and direction. He works in partnership with executive leadership to oversee all technical aspects of the company including the protection of member data and establishment of growth objectives.

Mr. Brand has over 25 years of information technology (IT) experience and proven expertise in strategic planning, portfolio management, digital transformation, enterprise systems implementations, IT rationalization, and large-scale management of technical professionals. He has an extensive background in commercial, Medicare and Medicaid health markets.

Prior to joining HPP, Mr. Brand served as chief technology officer for Horizon Blue Cross Blue Shield of New Jersey where he led teams comprising of technology strategy and architecture, digital services, data strategy and management, systems integration and mobile health innovations.  He partnered with senior management to maximize technology investments and ensuring technology readiness for the changes in the healthcare industry including consumer engagement, healthcare exchanges (ACA), value-based models, population management and healthcare transparency.

Mr. Brand also held the leadership positions of chief IT architect at MetLife, Avaya and Campbell’s Soup.

Mr. Brand has a Bachelor of Science in Computer Information Systems from DeVry Institute of Technology.  Mr. Brand is actively involved with local community youth sports associations serving in capacity of board member and coach. He resides with his wife and three children in Manalapan, New Jersey.